Corporate philosophy
A Company Needed by Everyone Involved in Golf
We aim to become a company that is valued by everyone involved in the world of golf.
To achieve this, each of our employees continues to pursue personal growth and self-improvement every day.
Rather than simply providing golf equipment and services, we strive to be a trusted partner and contribute to building a better society through outstanding products, services, and people.
A Company That Adapts to Changing Times
Building on more than half a century of history and experience since our founding, we strive to create new value by adapting to the changing times.
We value an environment where every employee can continue to take on challenges and grow, learning from one another and building experience to realize their full potential.
Through the development and provision of products and services, we will continue working toward further growth and advancement.
A Company That Continues to Create Value
Our mission is to create new enjoyment and possibilities in golf by bringing valuable products and ideas to the world.
We aim not only to add value to existing products, but also to generate new perspectives and innovations that make our company truly inspiring.
As a company at the forefront of the golf industry, we will continue to create value for the future.
A Company That Creates New Stories
We will weave together our history and the future to support the continued development of golf culture.
While respecting the history of golf that connects the past to the future, we will continue adapting to a rapidly changing world.
By sharing the stories and values behind each brand, we will work together with everyone involved in golf to create new stories for the future.
